Designing Rewa Pounamu Beer – a conceptual brand

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A Real Beer for Real Kiwis.

Rewa Pounamu (Translation: ‘Liquid Greenstone’) is a small brewery based in Waikari, New Zealand. Started by a group of young friends in a small town. they wanted to create a brand of beer that represented themselves and where they are. New Zealand does not have any big name brands of beer that represent a distinctive ‘NZ feel’ to them, as to why the concept behind this project was such an enjoyable experience to work on.